
ONLINE MARKETPLACE& BRAND INTEGRITY MANAGEMENT

Understanding the full value potential of Amazon and other online marketplaces is critical to a successful transaction. OPTIVATIONS supports private equity firms and advisory partners by evaluating how brands are being merchandised today, and quantifying revenue and profit contribution potential under different go-to-market scenarios. OPTIVATIONS supports full value realization post-close through detailed implementation planning and execution activities.
.
​
SOME OF THE WAYS WE HELP SUPPORT YOU
​​
​
-
Audit current-state representation on Amazon and other online marketplaces
​
-
Identify opportunities to enhance brand integrity and drive sales velocity
​
-
Determine revenue and profit contribution opportunities under different marketplace participation strategies
​
-
Quantify potential economic upside under go-to-market and retail pricing scenarios
​
-
Summarize the actions and feasibility of realizing this value
​
-
Work with the deal team to integrate findings into the valuation model
