TRANSACTION

SUPPORT

Understanding the full value potential of Amazon and other online marketplaces is critical to a successful transaction. OPTIVATIONS supports private equity firms and advisory partners by evaluating how brands are being merchandised today, and quantifying revenue and profit contribution potential under different go-to-market scenarios.  OPTIVATIONS supports full value realization post-close through detailed implementation planning and execution activities.

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SOME OF THE WAYS WE HELP SUPPORT YOU

  • Audit current-state representation on Amazon and other online marketplaces

  • Identify opportunities to enhance brand integrity and drive sales velocity

  • Determine revenue and profit contribution opportunities under different marketplace participation strategies

  • Quantify potential economic upside under go-to-market and retail pricing scenarios

  • Summarize the actions and feasibility of realizing this value

  • Work with the deal team to integrate findings into the valuation model

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