Understanding the full value potential of Amazon and other online marketplaces is critical to a successful transaction. OPTIVATIONS supports private equity firms and advisory partners by evaluating how brands are being merchandised today, and quantifying revenue and profit contribution potential under different go-to-market scenarios. OPTIVATIONS supports full value realization post-close through detailed implementation planning and execution activities.
SOME OF THE WAYS WE HELP SUPPORT YOU
Audit current-state representation on Amazon and other online marketplaces
Identify opportunities to enhance brand integrity and drive sales velocity
Determine revenue and profit contribution opportunities under different marketplace participation strategies
Quantify potential economic upside under go-to-market and retail pricing scenarios
Summarize the actions and feasibility of realizing this value
Work with the deal team to integrate findings into the valuation model