ONLINE MARKETPLACE& BRAND INTEGRITY MANAGEMENT
Understanding the full value potential of Amazon and other online marketplaces is critical to a successful transaction. OPTIVATIONS supports private equity firms and advisory partners by evaluating how brands are being merchandised today, and quantifying revenue and profit contribution potential under different go-to-market scenarios. OPTIVATIONS supports full value realization post-close through detailed implementation planning and execution activities.
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SOME OF THE WAYS WE HELP SUPPORT YOU
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Audit current-state representation on Amazon and other online marketplaces
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Identify opportunities to enhance brand integrity and drive sales velocity
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Determine revenue and profit contribution opportunities under different marketplace participation strategies
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Quantify potential economic upside under go-to-market and retail pricing scenarios
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Summarize the actions and feasibility of realizing this value
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Work with the deal team to integrate findings into the valuation model