Solving the toughest issue in retail starts with developing a roadmap to maximize total enterprise value while addressing stakeholder needs across all channels of distribution. Dealing with one channel in isolation leads to misalignment, “bad actors” and unintended consequences, both internally and externally. OPTIVATIONS partners with companies to design and launch the strategy that is right for a given brand’s objectives and stage of development.

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OPPORTUNITY EVALUATION

• Goals & financial performance objectives

• Current go-to-market approach

• Existing challenges/opportunities

• Observations & recommendations
   

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ROADMAP & ACTION PLAN

Online Marketplace

• Brand positioning

• Product segmentation

• Price positioning & control protocols

• Marketing & promotional programs

• Digital platform participation (e.g., Amazon, eBay, Jet, Walmart, Buy)

• Go-to-market format execution (e.g., Direct, Fulfilled By Amazon, Third Party)

• Organization & partner roles

• Company-owned direct channel integration
   

Traditional Sales Channel

• Omni-channel strategy

• Dealer & distributor structure

• Wholesale price, discount & promotions

• Sales team targets

• Incentive compensation

• Organizational alignment

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