INNOVATIVE

SOLUTIONS

FOR MULTICHANNEL

BRAND OPTIMIZATION

WHY US?

PROBLEM

Online marketplaces represent the fastest-growing segment of consumer retail and, therefore, the biggest opportunity for brands today. However, the growth and influence of these online marketplaces causes disruptions in pricing policy, distribution, fulfillment, and brand assets that resonate across all channels. Without an integrated, multichannel approach, these online platforms will erode brand and shareholder value over the long-term.

 

SOLUTION

OPTIVATIONS is unique. We partner with companies to solve the challenges of online marketplaces with a shared focus on maximizing overall brand and enterprise value while protecting brand integrity.


We do this by providing a complete operational solution that exploits all available levers to drive performance. Our business model is structured for the brand to capture the maximum revenue and profit contribution. Ultimately, we’re focused on enhancing total brand and enterprise value across all sales channels.

You’ve worked hard to build a strong brand. Together, let’s keep it that way.

Solving the most complex and dynamic issue facing brands today requires a new approach. OPTIVATONS is the only company that delivers a fully-integrated solution of multi-channel strategy, implementation and online marketplace solutions.

OPTIVATIONS provides these solutions across a wide range of client businesses in branded consumer goods.  Our clients include leading companies in the outdoor, apparel, footwear, baby products and accessories categories, together with leaders from the health, grocery, personal care, and beauty categories.  Within this latter group, OPTIVATIONS provides solutions to brands offering products such as nutritional foods and supplements, household cleaning products, specialty hair care and skin care products.  

TRANSACTION SUPPORT

Understanding the full value potential of Amazon and other online marketplaces is critical to a successful transaction. OPTIVATIONS supports private equity firms and advisory partners by evaluating how brands are being merchandised today, and quantifying revenue and profit contribution potential under different go-to-market scenarios.  OPTIVATIONS supports full value realization post-close through detailed implementation planning and execution activities.

PROGRAM DESIGN, LAUNCH & IMPLEMENTATION

Solving the toughest issue in retail starts with developing a roadmap to maximize total enterprise value while addressing stakeholder needs across all channels of distribution. Dealing with one channel in isolation leads to misalignment, “bad actors” and unintended consequences, both internally and externally. OPTIVATIONS partners with companies to design and launch the strategy that is right for a given brand’s objectives and stage of development.

ONLINE MARKETPLACE

& BRAND INTEGRITY MANAGEMENT

If you don’t control your brand online, someone else will. Success in online marketplaces requires an understanding of which platforms to deploy for what purposes, and the operating expertise to manage them day-to-day. OPTIVATIONS gives companies control over brand integrity and online marketplace performance, and where needed, provides inventory management and fulfillment services. 

OUR TEAM

OPTIVATIONS was founded by a team with a passion for solving the biggest challenge facing brands at retail today

ANDREW KROLL

30 years distribution experience as founder, owner (Kroll Int’l., ACK)

 

Since 2007, focused on building distribution platforms for the digital age

 

Track record supporting hundreds of brands with over a billion in total retail sales

 

Top 50 vendor to Amazon

LINK NEWCOMB

25 years consumer brand leadership experience across a range of C-suite roles

 

Senior executive at Oakley (1994-2015). Took company public as CFO (1995).  Developed international business (from $20M to $350M). Launched company-owned retail platform and oversaw consumer direct e-commerce business (300 stores, $450M)

 

Sr. Associate at Skadden, leading global law firm with a focus advising consumer brands

BOB NEAPOLE

25 years business leader with expertise building and leading consumer brands

 

Chief Revenue Officer at 5.11 Tactical, responsible for worldwide marketing and sales and establishing the brand in the consumer market

 

Sr. Partner at L.E.K. Consulting in Retail & Consumer Products, with a focus taking top-tier brands to the next level

BRAD FINKBEINER

20 years of executive leadership crafting corporate strategy and operational capability for leading brands

 

Head of supply chain and global operations for 5.11 Tactical, responsible for global planning, inventory management, production planning, logistics and customs compliance, quality control, distribution (U.S., Europe, Asia, Australia)

 

Sr. Engagement Manager with extensive experience at L.E.K. Consulting and Deloitte Consulting in Strategy & Operations.

Along with our distribution partner, OPTIVATIONS is backed by a team of over 80 professionals located in California, Nevada and our corporate headquarters in Florida. Collectively, we have the experience to take on the industry’s biggest challenges.
 
 
 

MARKETPLACES & GEOGRAPHY

North America
  • Amazon U.S.
  • eBay
  • Walmart.com
  • Jet
  • Amazon Canada
  • Amazon Mexico
Europe
  • Amazon Pan-European
Asia Pacific
  • Tmall - Alibaba
  • Rakuten Japan
  • Amazon Japan
  • Amazon Australia

PRODUCT CATEGORIES

Automotive & Industrial

Electronics

Office Products

Baby

Food & Grocery

Pet Supplies

Beauty & Personal Care

Health &
Household

Sports & Outdoors

Clothing, Shoes
& Jewelry

Home & Kitchen

Toys & Games

PRODUCT CHARACTERISTICS

  • Hardlines / Softlines
  • CPG
  • Seasonal & pre-book
  • Large & Bulky → Small & Light
  • Liquids
  • Hazmat
  • Mature brands → start-up
  • SKU-intensive (e.g., apparel & footwear)
  • Long lead-times
  • Multi-step distribution

MARKET EXPERIENCE

SERVICES

We can't wait to hear from you

5657 45th Street

West Palm Beach, FL  33407

United States of America

INNOVATIVE SOLUTIONS FOR MULTICHANNEL BRAND OPTIMIZATION

 

Notice to Clients and Other Interested Parties Regarding the COVID-19 Pandemic:

We continue to monitor, and respond to, the rapidly evolving situation surrounding the coronavirus (COVID-19) pandemic.  Nothing is more important to us than the health and safety of our employees, our clients, our families and the public at large.  As of today OPTIVATIONS Florida operations center remains open, and we are continuing to service client needs to the extent possible, following of course the personal hygiene and social distancing guidelines issued by the CDC.  Online marketplaces such as Amazon have stepped up to fill the void caused by sudden closures across a range of retail and wholesale supply businesses.  Because the solutions provided by OPTIVATIONS include advisory support and marketplace services to businesses engaged in essential activities (as defined generally by government mandate), and also because the solutions provided by OPTIVATIONS include the actual distribution of essential goods, including for example food, health care, and household cleaning products, OPTIVATIONS is engaged in essential activities which are, therefore, generally exempt from public stay home orders which have been issued in various forms by certain state and local governments in response to the COVID-19 global pandemic.

 

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© 2020 by OPTIVATIONS