Online marketplaces represent the fastest-growing segment of consumer retail and, therefore, the biggest opportunity for brands today. However, the growth and influence of these online marketplaces causes disruptions in pricing policy, distribution, fulfillment, and brand assets that resonate across all channels. Without an integrated, multichannel approach, these online platforms will erode brand and shareholder value over the long-term.



OPTIVATIONS is unique. We partner with companies to solve the challenges of online marketplaces with a shared focus on maximizing overall brand and enterprise value while protecting brand integrity.

We do this by providing a complete operational solution that exploits all available levers to drive performance. Our business model is structured for the brand to capture the maximum revenue and profit contribution. Ultimately, we’re focused on enhancing total brand and enterprise value across all sales channels.

You’ve worked hard to build a strong brand. Together, let’s keep it that way.


Solving the most complex and dynamic issue facing brands today requires a new approach. OPTIVATONS is the only company that delivers a fully-integrated solution of multi-channel strategy, implementation and online marketplace solutions.

OPTIVATIONS provides these solutions across a wide range of client businesses in branded consumer goods.  Our clients include leading companies in the outdoor, apparel, footwear, baby products and accessories categories, together with leaders from the health, grocery, personal care, and beauty categories.  Within this latter group, OPTIVATIONS provides solutions to brands offering products such as nutritional foods and supplements, household cleaning products, specialty hair care and skin care products.  


Understanding the full value potential of Amazon and other online marketplaces is critical to a successful transaction. OPTIVATIONS supports private equity firms and advisory partners by evaluating how brands are being merchandised today, and quantifying revenue and profit contribution potential under different go-to-market scenarios.  OPTIVATIONS supports full value realization post-close through detailed implementation planning and execution activities.


Solving the toughest issue in retail starts with developing a roadmap to maximize total enterprise value while addressing stakeholder needs across all channels of distribution. Dealing with one channel in isolation leads to misalignment, “bad actors” and unintended consequences, both internally and externally. OPTIVATIONS partners with companies to design and launch the strategy that is right for a given brand’s objectives and stage of development.



If you don’t control your brand online, someone else will. Success in online marketplaces requires an understanding of which platforms to deploy for what purposes, and the operating expertise to manage them day-to-day. OPTIVATIONS gives companies control over brand integrity and online marketplace performance, inventory management and fulfillment services. 



Driving the highest level of online sales requires dedicated teams focused on maximizing sell-through.  From managing brand presentation and product listings, to SEO and customer engagement, all content and communication must be strictly maintained to the brand's standard.  Our in-house ad agency, in collaboration with the brand, develops sales promotions and leads new product launches, and designs and executes all manner of Search and Display advertising.


OPTIVATIONS was founded by a team with a passion for solving the biggest challenge facing brands at retail today


30 years distribution experience as founder, owner (Kroll Int’l., ACK)


Since 2007, focused on building distribution platforms for the digital age


Track record supporting hundreds of brands with billions in total retail sales


Top 50 vendor to Amazon and original launch Amazon seller for the Fulfilled by Amazon (FBA) program


25 years consumer brand leadership experience across a range of C-suite roles


Senior executive at Oakley (1994-2015). Took company public as CFO (1995).  Developed international business (from $20M to $350M). Launched company-owned retail platform and oversaw consumer direct e-commerce business (300 stores, $450M)


Sr. Associate at Skadden, leading global law firm with a focus advising consumer brands


25 years business leader with expertise building and leading consumer brands


Chief Revenue Officer at 5.11 Tactical, responsible for worldwide marketing and sales and establishing the brand in the consumer market


Sr. Partner at L.E.K. Consulting in Retail & Consumer Products, with a focus taking top-tier brands to the next level


20 years of executive leadership crafting corporate strategy and operational capability for leading brands


Head of supply chain and global operations for 5.11 Tactical, responsible for global planning, inventory management, production planning, logistics and customs compliance, quality control, distribution (U.S., Europe, Asia, Australia)


Sr. Engagement Manager with extensive experience at L.E.K. Consulting and Deloitte Consulting in Strategy & Operations.

Along with our distribution partner, OPTIVATIONS is backed by a team of over 80 professionals located in California, Nevada and our corporate headquarters in Florida. Collectively, we have the experience to take on the industry’s biggest challenges.

$500 million+

managed sales





North America
  • Amazon U.S.
  • eBay
  • Amazon Canada
  • Amazon Mexico
  • Amazon Pan-European
Asia Pacific
  • Tmall - Alibaba
  • Rakuten Japan
  • Amazon Japan
  • Amazon Australia


Automotive & Industrial


Beauty & Personal Care

Clothing, Shoes
& Jewelry

Health &

Home & Kitchen


Food & Grocery

Office Products

Pet Supplies

Sports & Outdoors

Toys & Games


  • Hardlines / Softlines
  • CPG
  • Seasonal & pre-book
  • Large & Bulky → Small & Light
  • Liquids
  • Hazmat
  • Mature brands → start-up
  • SKU-intensive (e.g., apparel & footwear)
  • Long lead-times
  • Multi-step distribution

Notice to Clients and Other Interested Parties Regarding the COVID-19 Pandemic:

We continue to monitor, and respond to, the rapidly evolving situation surrounding the coronavirus (COVID-19) pandemic.  Nothing is more important to us than the health and safety of our employees, our clients, our families and the public at large.  As of today OPTIVATIONS Florida operations center remains open, and we are continuing to service client needs to the extent possible, following of course the personal hygiene and social distancing guidelines issued by the CDC.  Online marketplaces such as Amazon have stepped up to fill the void caused by sudden closures across a range of retail and wholesale supply businesses.  Because the solutions provided by OPTIVATIONS include advisory support and marketplace services to businesses engaged in essential activities (as defined generally by government mandate), and also because the solutions provided by OPTIVATIONS include the actual distribution of essential goods, including for example food, health care, and household cleaning products, OPTIVATIONS is engaged in essential activities which are, therefore, generally exempt from public stay home orders which have been issued in various forms by certain state and local governments in response to the COVID-19 global pandemic.


We can't wait to hear from you

5657 45th Street

West Palm Beach, FL  33407

United States of America


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