
Meet Our Team
We are a fully-integrated team of over 60 experts working directly with brand counterparts. Collectively, we have the experience to take on the industry's biggest challenges.

Bob Neapole
CEO, Co-Founder
30+ years in business leadership with expertise in building and leading consumer brands, including CRO at 5.11 Tactical and Sr. Partner at L.E.K Consulting.

Brad Finkbeiner
President, Co-Founder
25+ years of executive leadership crafting corporate strategy and operational capability for leading brands, including at 5.11 Tactical, L.E.K Consulting, and Deloitte.

Andrew Kroll
COO, Co-Founder
35+ years distribution experience. Top 50 vendor to Amazon and origial launch Amazon seller for FBA. Track record supporting hundreds of brands with billions in total retail sales.

Link Newcomb
General Counsel, Co-Founder
30+ years in consumer brands leadership across a range of C-suite roles. Took Oakley pubic as CFO and developed international business from $20M to $350M.






